Blog

Live commerce, decoded

Playbooks, results and lessons from the team running 20+ TikTok livestreams a day.

7 Aug 2026 · Labu-Labu team

What does a TikTok Shop enabler actually do?

A TikTok Shop enabler runs livestreams, ads, content, store operations and fulfillment for your brand. Here is what that looks like in practice at Labu-Labu.

read post →