About Labu-Labu
We don't just grow brands. We turn them into success stories
the story
Labu-Labu is a TikTok Shop Partner (TSP), Multi-Channel Network (MCN) and e-commerce enabler built to win in the era of social commerce.
We're powered by the success of ZUCCA — one of Malaysia's top fashion brands on TikTok. What worked for ZUCCA became a playbook: livestreaming, viral content creation and data-driven strategies that supercharge engagement and unlock explosive growth.
Today we partner with brands across fashion, baby products, FMCG and health & beauty to scale their online presence and dominate new markets. You focus on crafting amazing products — we drive strategy, marketing and sales execution across TikTok Shop and beyond.
50+
In-house hosts & creators running livestreams daily
3000+
Affiliates endorsing partner products
20+
Brand collaborations across four categories
10K+
Daily orders from our customers
The people behind the pumpkin
/ team
celebrating RM472,001 GMV
the labu-labu family
100,000 sq. ft. fulfillment facility
where we play
FashionBaby productsFMCGHealth & BeautyConsumer goods
Strong supply chains in every category we touch — from live selling to last-mile delivery.